It was 2013, there was fierce competition in the car industry. Volvo had a high sales target that it needed to reach by 2020. The brand was well established and had strong routes in car safety - particularly in seat belt and air bag technology. Perhaps the brand was no longer seen as innovative, modern or the first choice for prospective customers.
My role was to conduct a market landscape, analyse digital touchpoints, conduct a competitor review and to help setup and participate in stakeholder workshops, in Gothenburg, Sweden.