Skip Three Word Wardrobe
Skip is a soap powder and is sold in parts of Europe, South Africa and Argentina. The Skip brand team knew their consumers didn't surf the web to learn more about soap powder, so instead they wanted to do something fun in the digital space.
R/GA were tasked with creating an idea that Skip could own, that celebrated women’s understanding of how clothing makes them feel. The idea needed to work globally, in different languages, across our different markets in Germany, South Africa and Argentina.