Mobile Map of Medicine
The Map of Medicine, is a collection of evidence-based, practice-informed care maps which connect all the knowledge and services around a clinical condition.
Role - Graduate User Experience Architect
Agency - LBi
Client - Map of Medicine
Year - mid 2008
It was 2008, the Map of Medicine was in its infancy. They had a desktop version of the product and were exploring a mobile product too, but needed to determine the right audience for the product.
Carry out a pilot study for the Mobile Map of Medicine, with junior doctors, to identify the use cases and appropriate audience for the product.
Observe junior doctors in their daily routine, conduct interviews and contextual observation.
Explore how the current product could be improved.
1. Pre-interviews with participants involved in the study
2. Diary studies
3. Contextual observation
4. Data analysis and synthesis
5. Produce diagrams to support the detailed report of our findings
6. A presentation to the whole of the company
Finding the right audience for the product
From interviews with GPs, paramedics and other clinicians, they identified junior doctors as a potential audience for the Mobile Map of Medicine. With that in mind, we chose to run a pilot study with junior doctors at Weston General Hospital, in Weston Super-Mare.